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Refine your idea

New business guide: Part 1 – Refine your idea

Starting a new small business? Find out where to begin and how to achieve success.

  • Think carefully and thoroughly. The greater the depth of your plan, the more likely you are to succeed. It is important to also realize that you will have to think on your feet and adapt to changes.
  • Market research is key. Determine the ways in which you can promote your business, SEM and SEO are the standard for selling online.
  • Social media is one of your greatest tools, it is extremely cost effective and allows you to hit the ground running. They can support you at the beginning and if the relationship is well maintained, allow you to grow.

Do not get trapped into a cycle of indecision. This helpful guide will take you through the step by step process for starting and succeeding in a new business.

Refine your idea

You have an idea, now what? Your first thought needs to be about how you can transition your idea into a fully fleshed out plan. Then you can focus on how you can make that plan a reality.   Begin searching online, use search engines like Google, Bing, Yahoo, or Duckduckgo. They will allow you to get a grasp of what the business world has about your idea. Do not be too scared if you find a business or product that is similar to yours, focus on the positives and adapt! 

Define your “why.”

Understanding why you wish to bring the idea to the world is important. There are many reasons why, but the most common is to simply be successful. What defines success is up to you, but for most it is profits. It is important to understand the differences between your idea if you are planning to operate for profits, or if you wish to do it because you want your creation in the world. Focus on what the market place is asking for, if you can meet that demand, you can succeed.

What about a franchise?

There may be a company that fits your needs perfectly. A franchise allows you to develop your skills in a more controlled and maintained environment.

What is in a name?

In the immortal words of Shakespeare, “A rose by any other name would smell as sweet”. This is one of the core messages to understand when naming your business. A name is important, it is what allows your customers to find you online in an effective manner. It also needs to be memorable and unique. Consider the way Google would track your business by the name. A unique name sets you apart, but a common name will help your ranking. It is important to find a balance.

Who will buy?

Before you get ahead of yourself, consider who would be your customers? Would a few buy a lot? Would a lot buy a little? Imagine yourself as a customer and go through the sales process from beginning to end. From finding your product online, to the customer taking it home. Would your customers be driven by passion of the product, or driven by the value of it?

A storage unit is a solution to a lot of your business needs.

Check out some of our key features:

  • Drive-up access allows for ultimate convenience
  • Climate-controlled units let you store with comfort
  • 24-HR units are available
  • Online account management gives you the control
  • Airport lockers allows you to store your luggage for your next flight
  • Packing and moving supplies allow you to tackle any move
  • Individually alarmed units for enhanced security
  • Extended access to storage units, including holidays
  • Live chat customer service allows you to get the answers you need
  • Month-to-month contracts with flexible payment options
  • State-of-the-art lighting to be easy on the environment

If you do not have a storage unit, visit and book yours today!

For help on what size storage unit you will need, check out our helpful size guide:

Talk to your local Self Stor manager by dialing 1-833-523-0453, they are available to reserve units or answer any questions.

Self Stor Guelph


Self Stor Storage Guelph’s facility is easily accessible from all parts of Guelph and Kitchener, with close proximity to the University and local businesses, featuring storage unit sizes from 5×5 to 20×30. Our Guelph self storage facility offers a wide range of mini storage options, including heated units, as well as traditional drive-up units. This range of products allows Self Stor Storage Guelph to be the self storage provider with the units that will fit everyone’s needs. Fantastic options for business and commercial storage!

595 Elmira Road North
Guelph, N1K 1G5, Ontario

Self Stor North York

North York

If you’re looking for trustworthy self storage provider that offers extensive protection of your valuables, you’ve come to the right place. Here at Self Stor Storage North York, you can leave your precious items in our secure storage lockers with confidence. Knowing that it will be safe and secured in our Toronto East Facility located in North York. Our North York self storage facility offers a wide range of mini storage options, including heated units, climate controlled units, as well as traditional drive-up units or standard units. Fantastic options for business and commercial storage! Services East York, Scarborough, Toronto, Leaside, and North York.

150 Bermondsey Road
North York, M4A 1Y1, Ontario

Self Storage Units in Richmond Hill

Richmond Hill

If you’re moving to a new home around the Richmond Hill area, consider keeping some of your valuables at our Richmond Hill self storage facility can help lessen the stress and hassle of moving. Self Stor Storage Richmond Hill is a self storage provider with more than a storage space for you. Our Richmond Hill storage location offers a wide range of mini storage options, including heated units, and climate controlled.

25 Newkirk Road
Richmond Hill, L4C 3G4, Ontario


At Self Stor Storage Etobicoke, you will find comprehensive services for the secure safekeeping of your possessions. Our clients’ valuables are secured with our state-of-the-art video surveillance 24/7. Our Etobicoke self storage facility is conveniently accessible from Downtown Toronto, Mississauga, Brampton, and Etobicoke. Our self storage Etobicoke facility offers a wide range of mini storage options, including heated units, climate controlled units, secure storage lockers, as well as traditional drive-up units or standard units. Fantastic options for business and commercial storage!

55 Kelfield St
Etobicoke, M9W 5A3, Ontario

About Justin Morgan

Justin Morgan is a York University alumnus and began his Self Stor journey in 2015, earning a deep understanding of the qualities of self-storage and what made Self Stor special. Justin is now applying his unique talent as a Marketing Manager and content creator to bring storage to life! Follow his latest content on Instagram by subscribing to @selfstor!


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